A Film Needs a Marketing Plan

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When making a film, it is important to understand that it is not all about the creative process. On the last post, I talked about a business plan and how relevant this is to making your films a reality. Today, I am going to talk about a specific element of a business plan, the Marketing Campaign. Marketing is a big deal when it comes to promoting and distributing a film. 

As we create a story, and get involved in the production process, we must understand who exactly is the audience that is going to be watching your film. Is it for children, teenagers, young adults, men, women, etc? This is one of the most important questions because marketing is not only about selling your project. Marketing is the way you will establish a relationship between you and your audience who will eventually become your fans or followers. Click here for more in depth information about marketing. 

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Nowadays, marketing is easier than it has ever been. The Internet and social media have opened the doors to several ways filmmakers can launch marketing campaigns, which have proven to be effective if done correctly. Hollywood is even taking part in this new marketing movement with Lionsgate’s Hunger Games successful campaign through Facebook and Twitter. Experts in business plan development like Eric Sherman reiterate the importance of a marketing campaign in the process of developing a project and getting your film out to the world. 

The biggest problem that we face today as independent filmmakers is that there are so many ideas running back and forward that it becomes hard to keep track of them. My advice is to stick to one, and follow the business plan steps to get this idea to become a completed project. Once a project reaches completion, we can go ahead and take on the next project. Use the tools that have been provided for you and do the research. There are several resources like blogs that will advise you and guide you on how you can get started on your own filmmaker career.