Television's impact on society

Although film is the reason we became creators of entertainment, it is important to understand what the world is watching and more importantly what they want to watch. Lauren Zalaznick, NBC Universal’s chairman, is one of the most influential women in television. She held a TEDWomen speech about the conscience of television. 

In this talk, Lauren Zalaznick exposes a deep study on television for the past 50 years and reveals that television is in fact a reflection of society.
 

It is real to say that society has made a vast transformation about the way they perceive media and television. Entertainment stopped being enough amusement and reality television changed the way people interact with their TV shows. Putting it in a simpler way, TV is no longer a part of the day where a family gets together to share a common experience; it is a part of the day where a family gets together to have conversations about what is happening and to express their piece of mind.
 

Television is no longer a form of expression for the writers and creators, it is a form of expression for the audience. As Lauren Zalaznick showed in her presentation, the statistics are there. People want to have a voice, they want to be heard. We, as entertainers have the responsibility to make sure that these people are getting what they want. Does this mean we have to compromise our creative skills? No, it means we need to exploit them more, and figure out a way to make the artists and the audience happy.
 

This TEDWomen talk opened my eyes as a filmmaker and exposed me to a world of opportunities that I had not seen before. So do not think that everything has been done, and that there is nothing new you can’t bring to the table, because there is! If you open your mind and think outside the box, your career as a filmmaker of a new generation has just begun and there is no limit for your creations. Share your ideas with others, create content evaluation groups, showcase your work. Start creating a community for your content and if it is good enough, people will do the rest for you. We have been blessed with the advantage of social networks and tools that make our own marketing easier and cheaper than ever before.