The Lorax: A Wakeup Call

Just after spring break, people get back to their normal lives and sometimes change some habits for the better. It is important to realize that there are always things we could be doing better, and a film

that sets a great example for both adults and kids is The Lorax. Directed by Chris Renaud and Kyle Balda, this film offers a fantastic story that communicates a surprisingly educating message from which we could all learn.

Being it is a simple story, this animated feature takes place in a future world where industrialization dominates humanity and extinguishes nature. When Ted (interpreted by Zack Efron) discovers the existence of trees through his crush Audrey (interpreted by Taylor Swift), he starts a voyage in which he defies not only the society in which he lives in, but also nature itself. When he meets a tree-protecting creature, the Lorax, Ted discovers a wonderful world full of fantastic animals, psychedelic trees and a welcoming community. Through a new business, Ted starts exploiting the resources given to him by nature and eventually has a conflict between success and morality. The story concludes with a strong bond between nature and humanity where a teenager reunited nature with humanity.

The Lorax is definitely a catchy and entertaining film that will for sure leave a grin on the audience and a conscious feeling that will start a green wave that will hopefully get us more in touch with our planet Earth.

With the beginning of a technological era, it is important to foster this ecological conscience and social responsibility that comes with all the scientific advances of humanity. So The Lorax is not only a great plan for a night out with the family, or friends, but it is also an opportunity to awaken our awareness to what is going on in the world. This feature counts with all the necessary elements to entertain any audience with magnificent visuals, a flowing story and a lesson that could leave anybody with the empowerment to live in a better and active world.

Buy tickets near you here. 

References:

Leadership Lessons from The Lorax

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The Hunger Games: A Digital Marketing Revolution

With the exponential rise of the Internet and the resources that it provides to access information throughout the world, it is no surprise that the film industry is finally taking advantage of it. After years of investing a great portion of budgets in marketing, studios have begun to use social media sites to promote their films.

Video by Youtube

Lionsgate may be the pioneer of a revolutionary digital marketing movement with the incredible success of their latest film Hunger Games. This film, which is a book adaptation, received over 156 million dollars in the box office on its opening weekend. This is not new to the industry. What is new, is the fact that most of its marketing campaign was done through social media platforms like Facebook and Twitter and through the use of new technologies. With the release of a free iPhone game, the Hunger Games franchise grew its following from that of the book.

It may have been a bold move, but it has successfully changed the parameters under which Hollywood markets its films. If one film can bring in 156 million dollars with an online marketing campaign, so can many others. This evens out the playing field for us, the independent filmmakers. How?  Well, if studios start promoting films through social media (which is free), and succeeds, there is no reason why we can’t all do the same.

According to the NY Times, this marketing strategy is a  "blizzard of other inexpensive yet effective online techniques to pull off what may be the marketer’s ultimate trick: persuading fans to persuade each other."  The truth of the matter is that today, we are the creators of information and we have the abilities to spread it out if we use the right techniques and use the correct research methods to reach the audience. Search Engine Optimization is the only tool that we need as content creators to reach those who will divulge our information.